The numbers back up this statement, as 68 percent of all online experiences start with a search engine. Also, B2B marketers overwhelmingly (61 percent) say that SEO marketing generates more traffic than other methods.

One of the primary challenges of SEO, though, is keeping up with Google’s algorithm updates. 

As you probably know, Google dominates the market, with over 90 percent of all searches starting on its platform. 

No other search engine comes close, and that figure is unlikely to change anytime soon.

So, what can you do as a business or agency that needs to stay up-to-date with algorithms and SEO best practices? 

Fortunately, tons of blogs and websites are dedicated to SEO, so all you have to do is follow them.

Even better, we’ve compiled a list of the top 9 SEO agency blogs that can help you maximize your return, so you don’t waste time or energy on strategies that don’t work.

• The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
• Create content with the best freelancers
• Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?[/rock-biblioteca]

Top SEO LinkedIn Influencers to Follow

While blogs can give you lots of actionable advice and information, they can only go so far. 

Following SEO influencers on social media like LinkedIn gives you more perspective. Also, these platforms allow you to receive updates and tidbits in real-time rather than waiting for a new blog post to drop.

People sometimes overlook just how quickly trends pop up and fade out in the SEO world. It’s not even just algorithm updates — it’s shifting user behavior, new tools, or the sudden popularity of a search tactic that everyone assumes is “the thing” until it’s not. Honestly, keeping a finger on the pulse through influencers saves a lot of pointless trial-and-error. You might hear about something brewing before it even hits the mainstream, which is a bit like getting tomorrow’s tip sheet today.

There’s also this quieter side benefit: you get to see thought processes in real time. Someone like Hyder or Fishkin might react to a Google Search Central blog post, throw out a contrarian take, or just admit they’re still figuring something out — and that’s weirdly reassuring. It’s the unfiltered comments and little confessions tucked into their feeds that give you better context than a polished case study ever would. Nobody has the full playbook, and that’s oddly comforting.

Here are our picks for the top three LinkedInFluencers talking about SEO.

Shama Hyder

Hyder is the CEO of Zen Media, which is a pretty big player within the world of digital marketing. 

Hyder has been very active on social media from the beginning, so she knows how to share bite-size nuggets of information. 

She has also worked with some of the biggest brands in the world, so she knows a thing or two about how to scale up different marketing strategies.

Rand Fishkin

Fishkin is one of the founders of MOZ, meaning he’s well-versed in SEO tactics. 

While he’s mainly focused on his new venture SparkToro (a research engine), he still dabbles in SEO.

Neil Patel

Patel is super active across the board on different sites and social platforms. 

If you follow his blog and his LinkedIn profile, you’ll get even more insights and tidbits on how to grow your business. 

Again, Patel focuses on all aspects of digital marketing, but his takes on SEO are super valuable.

Boost Your SEO With Top-Quality Content From Rock Content!

While SEO elements like title tags and meta descriptions help, you need high-quality content for your visitors. 

Otherwise, you’ll have a much higher bounce rate, and it won’t matter how optimized your pages are or not. 

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You may be grappling with the question of whether it makes more sense to hire full-time staff writers to help you meet the demand of your clients, or if it’s a better idea to work with freelancers to scale content production.

There’s this persistent myth that freelancers are, almost by definition, less committed or slower to respond than full-timers. My experience says otherwise—at least, if you take the time to build strong, reliable relationships. The best freelancers are hungry. They’re usually juggling their own projects and clients, so when you respect their time and pay promptly, you’re more likely to get sharp, on-time work. And sure, sometimes schedules just don’t align, but that’s hardly unique to freelancers; anyone who’s staffed an office knows the drill.

Another thing: costs sneak up on you with in-house hires. On paper, a staff writer might seem stable, but don’t forget the health benefits, paid leave, onboarding—the whole HR circus. Freelancers usually skip all that, billing you for what you use (and nothing more), which helps you stay nimble if client needs suddenly shift. You’ll never get an invoice for a sick day. And yeah, sometimes Wrangling invoices isn’t a thrill, but at least you can adjust quickly if your agency grows or contracts faster than you expected.

Here, we’ll take a look at why working with freelancers makes sense for most content marketing agencies, and what to look for when you’re searching for the right freelancers to add to your network.

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Recently, a stream of content-writing tools has been popping up online offering to help users scale content production.

But is AI content writing destined to force human writers into the shadows of history? Which AI content tool is the best and should you give it a shot?

We’ll give you the scoop on the pros and cons of AI writers to help you decide for yourself.

Learn How to Win More Leads With Good Content

One of the best ways to get good leads (and to get more of them) is to use excellent content to market your brand. Generating qualified leads with solid content (as well as content promotion) can help set your business apart and get you on track to have a better year with a higher ROI. 

What is good content, though? Well, that depends on your audience. It needs to be straightforward, has a hook, and be informational or entertaining. Some of the options you can use include video content, copywriting on a blog or website, and search engine optimization to help it all get seen. 

Get Seen With Video Content

The first kind of content to look into is video content.

People love watching videos, as you can see evidence on platforms like TikTok and Instagram (reels). 

Video content with a strong message and solid hook can be an excellent way to reach thousands (or millions) of viewers and bring in leads by the bunch. On many platforms, you can set your videos up to forward people to your storefront or website. You can also set up playlists or groups of videos to keep them scrolling through your content, which makes them more familiar with your brand.

You can hire a copywriter to put together a script for you, too, which could help you produce better content over time without the slowdown of ideation.

Boost Your Blog With Solid Copywriting

Whether you have a landing page or you run a busy blog, good copywriting is a fantastic way to get more leads and see a real difference in your company’s ROI. As we mentioned, posting regularly makes a difference and can quickly build your audience.

Knowing that you need a copy to make your brand stand apart, you have to ask the question, “What makes a good piece of copy?”

The answer is simple:

1. The content speaks to the audience to give it information or answer a question it has.
2. The content is persuasive. 
3. The piece meets Google’s preferred SEO guidelines, making it easy to find the content online. 
4. The piece has a hook or call-to-action phrasing that encourages the audience to take the next step, like calling your business or signing up for a service. 
5. The content has solid research, so it’s accurate and timely. Evergreen content, which is content that is applicable every time of year, is beneficial when updated and refreshed on occasion. 

These are some of the key points that help a piece of the copy stand apart. Your marketing team needs to have a specific message in mind for your audience that the copywriter can focus on, and then, when they do, you’ll find that your audience is willing to listen to you as an expert in your field. 

Hiring a single copywriter or, if you have the budget, a team of copywriters can help keep your content updated and interesting. Check out the writers at Writer Access to find writers at all price points willing to work with you to help build your brand.

The thing nobody tells you: writing can feel like a long game. There’s almost always a lag between when you put something out there and when you see traction. Sometimes, you might put in hours on a blog post and it fizzles—or it starts pulling in leads six months later. It’s part luck, part timing, and a lot of showing up. So don’t let a slow burn make you think the content isn’t working; just keep an eye on your analytics and be ready to tweak your approach if something starts to dip.

Plus, it’s normal to have different voices and styles across your content, especially if you’re using more than one writer—or switching between in-house and freelancers. Some companies even play into that and intentionally mix it up, depending on the platform or campaign. If you pay attention, you’ll notice brands adjusting the formality, the humor, or the depth of explanation to match where something is being published. That’s honestly a perk: you get to meet your audience where they are instead of serving up the same stale tone everywhere.

Something else to chew on: the idea of authenticity gets tossed around so much that it’s become almost meaningless, but readers really do sniff out copy-paste energy from a mile away. If a blog post or video script sounds like it could’ve been spat out by a mannequin with WiFi, you can feel the drop-off in engagement—even if the SEO boxes are checked. Don’t be afraid to let actual personality slip in (or just the odd human tangent) when the moment feels right; it ends up making the whole thing weirdly more professional, not less.

This is the point where some folks start overthinking everything, like obsessing over whether a semi-colon killed the mood or if their quirky headline scared off serious buyers. Honestly, most readers just want to feel like the person writing knows their stuff and isn’t boring them. You don’t need wild gimmicks, but a little willingness to poke fun at yourself, own a small mistake, or flat out admit “we’re learning as we go” can be oddly magnetic in a sea of lifeless copy. The bar for authenticity in 2025 is surprisingly low, but the best work still vaults right over it.

SEO-Balanced Content

Finally, don’t forget that you should develop SEO-balanced content.

While people often think about optimizing their content with keywords, one thing you don’t want to do is make your content poor by stuffing it with keywords. Think about the keywords that actually apply to your industry or topic, and do the research to find the four or five main keywords that apply to this piece of content. 

Mix up your keywords. For example, if you sell Honeycrisp apples and run an orchard, try short-form keywords like “apples” and “Honeycrisp.” Add in longer-form keywords like “Honeycrisp apple recipes,” or “Honeycrisp apple orchard.”

You can also have long-tail keywords like “Find a Honeycrisp apple store near me.” You will want the keywords you choose to be reasonable. The writer should be able to put them into the content fluidly, so the keywords don’t make it harder to read. 

• Freelance Copywriting Jobs – Where Do I Start?
• Copywriting vs Content Writing: Which is More Valuable for You?
• Create content with the best freelancers[/rock-biblioteca]

How Can Your Company Hire the Best Copywriters?

Now that you know how to create good content and what that content will look like, think about how you’re going to get that content built out. 

In our opinion, the best option is to turn to a company like Writer Access to hire copywriters. Why? When you hire copywriters, you:

• Give yourself more time to work on other tasks, like developing your brand or interacting with feedback
• Receive strategic content marketing tips. For example, good copywriters will have suggestions on content that works at this time of year or can help develop the content to work toward a goal (like getting prospects to make a purchase through the marketing funnel).
• Get a clear copy every time. These are professionals. As professionals, they know what works. They can tell you what kind of content is doing well and how it should be laid out. You get the final say, but hiring a copywriter can take jumbled thoughts and turn them into content others understand easily.

Before you try to hire copywriters, remember that your company needs to define its goals. You will need to put together a brief to go over what you’re looking for and to clarify your needs.

Some things you should start doing now include:

• Determining your budget
• Deciding what kinds of projects you need help with
• Deciding if you have to use someone in your industry or if anyone with writing skills could produce the content (the cost can vary accordingly)
• Determining your target audience
• Putting a strategy in place, so you use the content you purchase effectively. 

After you decide to hire copywriters, it is time to find them. This search can take a little time, and content takes time to develop, so start early.  

Where Can Your Company Find Qualified Copywriters?

If you’re looking for copywriters who are highly qualified to speak on your industry or to work on your content, you’ll love browsing the writer profiles at Writer Access. When you sign up, you’ll get a free two-week trial that lets you see who responds to your casting call. 

Why is that important? Not only will you save yourself money and avoid spending it during the search phase of your content project, but you’ll also get to read and learn about those who are professionals in the field of copywriting. Plan to send out test articles to one or two of your favorites to see who hits the mark best, or set up a team of writers to help you knock out content quickly and easily.

There is no better place to start if you want the process to be quick and easy. So, whether it’s for a content refresh or a completely new landing page, the writers at Writer Access are there to help. 

Wrap-Up: Want a human alternative to AI content writing tools?

Whether you choose to check out AI writing tools or not, it’s nice to know there’s a human alternative available. Streamline your content without supporting the robot takeover with the verified human freelancers available at WriterAccess.

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If your business isn’t getting the results you’d like online, then working with a reputable content agency may prove the key to taking your content marketing strategy to the next level.

Content marketing offers every business the opportunity to build brand awareness, credibility, and trust – but only if it’s done correctly. 

Let’s take a closer look at what exactly a content agency does and how working with one can help your business grow.

According to data from Demand Metric, 90% of all organizations now use content in their marketing efforts. 

Digital marketing offers businesses several unique perks over its traditional counterpart:

• Digital marketing is often much more cost-effective
• Paid online content can be targeted and delivered to customers who fit your buyer persona
• Digital content knows no geographic bounds
• Digital marketers can use analytics to gauge ROIs and perfect their strategy
• Online content offers brands the chance to actively engage with their customers

How do you choose a content agency?

Content agencies come in a wide variety of shapes and sizes. So how do you choose the one that’s right for you?

There are several things you’ll want to look for to make sure an agency’s goals align with your own:

• Focus and expertise

What part of your content strategy do you want to focus on the most? Maybe you want to focus on written content or blog posts.

After all, studies show that companies who blog get 67% more leads each month than their non-blogging competitors. 

In this instance, you may want to look into a content writing agency.

Other agencies focus on niches such as social media, videos, e-commerce, and more. If you’re looking to go all out, you might go with a full-service content agency that covers all the bases.

The usage of well-round marketing tools like the Content Cloud is also an important aspect to pay attention to.

• Credibility and reputation

Not all content agencies are created equal. Keep in mind, content quality plays a huge role in getting your site to the top of Google SERPs.

That’s why it’s vital to do your research into an agency’s past work, clients, and reviews. If an agency doesn’t make this information readily available, consider it a huge red flag.

• Solid work ethics

A good agency should be transparent about everything from its communication process to its rates. 

They should also have a zero-tolerance policy for things like plagiarism, spammy content, log-quality content, and other factors that could tank your Google rating.

Sometimes, it’s pretty tempting to just go with the first agency you find on a search, especially if you’re in a hurry or the price looks right. But fast decisions in this game can backfire. You might end up stuck with cookie-cutter work or, worse, have to clean up someone else’s mess later because short-term savings usually lead to long-term pain. It’s better to dig a little, reach out for a sample, or even ask for a quick call. That initial legwork can save you a lot of headaches—and money—in the long run.

And honestly, beyond all the specs and stats, there’s the vibe check. Does their approach line up with the way you like to work? Some agencies talk a big game about “full transparency,” but if you can’t get a straight answer or you’re stuck waiting days for a reply, it’s probably a sign of how things will be once you’re actually a client. Chemistry matters, and a bit of gut instinct here isn’t just fluff. If the fit feels off, pay attention.

• Size and budget

Creative content agencies come in a range of different sizes and it’s important to find one that fits your business’s needs.

 If you own a small chain of regional stores, then there’s no need to go straight to the biggest content agency in New York City.

There are plenty of smaller agencies where your business is likely to get far more attention for a lower rate. 

The key is to find the best content agency that offers everything you need at a price you can afford.

Top content agencies that can help your business grow

Finding the right content agency for you will require a bit of research. But we’ll point you in the direction of several top agencies to help you get started.

Here are several leading agencies and the niches they’re known for:

• Jives Media: Small but mighty content agency known for an impressive number of awards
• Titan Growth: Best for ROI-driven SEO and paid content
• Brandefy: Top video marketing agency
• KeyScouts: Best B2B inbound marketing agency for tech companies
• Fractl: Full-service agency that specializes in research-based content
• Siege Media: SEO-focused agency that can help your brand scale effectively
• Brafton: Large international creative content agency with a solid reputation for data-led content strategies
• S&G Content Marketing: Specializes in branding and customer engagement

Want to cut out the middleman?

A recent survey by Statista revealed that 81% of marketing professionals outsource the writing of their client’s content. Outsourcing writing assignments such as blog posts and articles to freelancers is incredibly common, even among the best marketing agencies.

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Website refreshes help prevent skilled digital marketing agencies from losing potential opportunities by not presenting a modern look that reflects their superpowers.

Every time you Google a question, you get an answer that links to a website. Why is that website there?

More often than not, the ultimate goal of the site is to sell you something. Even though it probably answers your question, it’s also trying to promote a product or service. This is known as a digital marketing website.

The idea is powerful and effective. You bring people to your site by answering questions, and they find out that you provide solutions to their problems for a fee. It’s known as content marketing, and it forms the backbone of the internet.

If you have ever wanted to know how to create a website that can make money, you are in the right place. From here, we’re going to explore what makes the best marketing websites and how you can apply these lessons to your own site.

While personalization might sound like tech jargon, it’s become unreasonably easy for marketers to implement. Ever get a homepage that feels like it knows what you need before you do? That’s probably because someone set up personalization tools or dynamic content to guess your preferences based on simple behaviors—things like what you’ve clicked on, where you’re browsing from, or even the way you scrolled down a page. If you don’t use these features, your site starts to feel generic, and people notice. A little customization goes a long way toward making someone feel like your agency “gets it.”

Personalization changes the experience from one person to the next. With cookies and uploaded data, a site can call you by your name, highlight features or ideas that are most likely to matter to you, and above all, avoid wasting your time.

Sustainability and social responsibility are tricky. According to the Harvard Business School, over 70 percent of Americans want to see social responsibility in companies. At the same time, many social responsibility topics touch on the political realm.

Here’s the rub. The same study found that 25 percent of customers will absolutely refuse to do business with a company that gets an ethical idea wrong. So, businesses have to demonstrate responsibility while avoiding political polarity. It’s not easy, but when done right, it can yield significant benefits.

On a lighter note, analytics and performance tracking are easily added to websites these days. The data reveals details about user behavior while helping site owners see what does and doesn’t work well.

Best Practices for Digital Marketing Agency Websites

Alongside trends, you can also consider the best practices for affiliate marketing websites. Three lessons stand above the rest: SEO, A/B testing, and consistent branding.

SEO (search engine optimization) ensures that people can find your website through Google and other search engines. It often provides the most cost-effective way to drive traffic to a website.

SEO also has some easy rules to follow. Don’t create or use spam. Instead, provide value to people who visit your site. Your content should clearly answer questions that users are likely to ask. That, more than anything else, will help you drive traffic.

A/B testing allows you to meticulously analyze the user experience of a website. Various tests can create performance metrics for things like CTAs, headlines, and layouts.

Success Through Content With WriterAccess

So, how can you do it all? How do you make an amazing marketing website that generates traffic and good returns?

It all starts with content, and that’s where WriterAccess can help. A comprehensive content creation platform, WriterAccess puts you in touch with professionals who do this stuff all the time. That includes writers, designers, and strategists.

On top of that, WriterAccess has proprietary AI that can help you produce stellar content, just the way you love it. To add even more, WriterAccess offers the Humanizer. It’s a service that allows you to obtain affordable, quality AI-driven content that is “humanized” by a team of real, live experts.

Whatever your content ambitions, WriterAccess can help you exceed them.

Conclusion

No agency can be everything to every client. 

But when agencies stand out from the crowd by creating websites that reflect their personality and what they do, they’re more likely to attract clients that align with their values and skill set.

Successful digital marketing agencies blend captivating content that attracts prospects, utilizing proven design frameworks to engage visitors in an immersive experience that leaves them craving further information. 

Not sure where to start? No problem! WriterAccess is the ideal platform to help you streamline your content production, combining the efficiency of AI-powered tools with the creativity of human writers.

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When I first entered college, I chose communications, partly because I believed it would be a perfect fit for someone who wasn’t particularly fond of calculations—a typical misconception for a young university student.

However, as I continued my studies and delved deeper into this field, I gradually came to recognize that numbers are invaluable allies in any planning process. After all, how can one assess if they’re on the right track without the ability to measure outcomes?

Well, understanding the importance of numbers and data is one thing. Feeling at ease working with them is quite another.

During my nearly eight-year tenure within communications agencies and consultancies, I’ve come to realize that I’m not alone on this journey. According to a Qlik survey, only 24% of decision-makers feel confident in their data utilization skills.

But here’s the thing—it doesn’t have to remain this way.

In this article, I want to share a bit about how I overcame my limitations with numbers and became a fully data-driven professional, and how I applied this in agency management.

I’ll also show you how you can do the same and, if you want, how to get extra help with exclusive management software for agencies.

Shall we begin?

Why and how to use data in managing my agency?

Among the most common mistakes observed in marketing agencies and departments, two prominent issues emerge: the challenge of accurately determining prices for the services provided and the struggles associated with distributing operational expenses, ultimately impacting the stability of financial forecasts.

Furthermore, difficulties in measuring specific data and the lack of information sharing among teams contribute to these complex scenarios.

In the midst of this vast sea of information, establishing metrics and, consequently, employing them for decision-making is not such a simple task.

With numerous concurrent demands, multiple collaborators engaged in a single project, and often tight deadlines, streamlining workflows and rendering data manageable offer a pathway to make more precise decisions. This investment of time and resources can lead to process optimization and foster agency growth.

Now, I know streamlining sounds easy when it’s just a word on a page, but that’s not usually how it goes. The first few times I tried to introduce tracking systems into our everyday agency routines, everyone—myself included—stumbled a bit. It’s more about trial and error than anybody likes to admit. Half the time, we were figuring out which data actually mattered versus what was just clutter. But wrestling with this in the beginning forced us to confront old habits; eventually, the workflow clicks, and some messy Excel sheet is finally put to rest.

This shift, slow as it might be, showed up in ways I didn’t expect. For instance, a couple of quieter team members started suggesting more process tweaks because, for once, they had a clear view of how their time was being spent (and, frankly, where it was being wasted). Those micro-adjustments added up faster than I would have anticipated. Tracking this stuff revealed bottlenecks we’d ignored for months. In hindsight, the discomfort up front was a pretty small price for the clarity and confidence we’ve gained.

The numbers themselves speak volumes: according to the Insights-Driven Businesses Set the Pace for Global Growth report, companies that embrace a data-driven approach achieve an annual growth rate of over 30%.

So, how can you overcome the common challenges prevalent in most agencies and efficiently manage data for more confident decision-making? This is where implementing software can be highly beneficial.

The adoption of a system dedicated to agency management can contribute to:

• Automating processes.
• Enhancing decision-making.
• Financial control.
• Improved team management.
• Enhanced customer relations.
• Data storage security.
• Scalability.

I faced countless challenges while attempting to measure data effectively and establish clear goals in my professional journey.

When I first encountered Studio in 2019, my initial thought was, “How valuable it would have been to have known about this tool earlier.”

Through it, I discovered how to identify new opportunities, leaving my insecurities behind and diving headfirst into the world of data-driven analysis.

Making data-driven management even simpler

Well, Studio is essentially specialized software designed for comprehensive agency management, consolidating all aspects into a unified platform.

Through data analysis, offering more than 40 reports, it offers a unique opportunity to gain clear insights into situations that we would traditionally deem nearly impossible to quantify.

Let me illustrate with a few examples:

Measurement of time invested in each task

The time spent on a project isn’t always easy to measure accurately, which adds complexity to planning and may result in underpricing.

That’s why one of Studio’s standout features, in my opinion, is the timesheet. It precisely calculates how much time each employee allocates to various project stages.

Who hasn’t assumed that creating a design piece would be a breeze, only to find out it was more intricate than expected, with numerous client adjustment requests?

Moreover, revisions can be tracked within the Studio system, enabling agreements between the agency and the client, such as setting limits on the number of revisions or implementing charges.

This way, you can optimize your team’s workflow and further streamline your processes through reports like activity duration and monthly revision counts.

Cost calculation in a project, considering the hourly rate of the employees involved

Another common challenge within agencies is determining the team involved when assigning tasks.

Usually, we consider seniority and the workload. However, to what degree can the cost of each professional impact project pricing?

For instance, allocating specific tasks to junior employees can result in cost savings, allowing senior employees to take on more strategic roles in other projects.

By strategically distributing tasks among employees, it becomes easier to increase both the quantity and quality, and all of this can be measured through reports within Studio, such as Activity Duration X Cost.

Analysis of which clients and projects demand the most time from the team

People in customer service know that there is always a customer who needs a little extra attention. That one who asks for more changes, takes longer to give approval, and sometimes extends the project’s timeline beyond the initial plan.

That’s why one of my favorite reports is the Customer Ranking, which allows me to evaluate the clients which my team spends the most time on, and whether these clients have truly been profitable.

Direct communication with the customer within the platform itself

Given that time optimization is a critical aspect of embracing data-driven agency management, fostering integration between departments offers a clear advantage. 

However, this approach shouldn’t be confined to internal departments; it should also extend to customer communication.

Efficiently saving hours of waiting for message responses, a quick “ok” through email, or even holding exclusive approval meetings can significantly enhance process efficiency.

The Customer Communication Module facilitates customer engagement within your team’s workflow, enabling them to directly approve or request adjustments through the platform.

Data-driven agency management is no longer a choice

In a landscape where any mistake can significantly impact your business and risks must be constantly minimized, making data-based decisions instead of relying solely on intuition is not just a choice; it’s a necessity.

Investing in software that streamlines data-driven agency management is choosing a path to growth while securing your actions.

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Holland & Barrett has once again secured a place among the UK’s top ten organisations for customer satisfaction, according to the latest UK Customer Satisfaction Index (UKCSI) published by The Institute of Customer Service.

The health and wellness retailer climbed to 6th in the July 2025 index with a score of 85.4 out of 100, rising from 7th place in January 2025 and significantly improving on its position of 13th just twelve months ago. This marks a sustained year-on-year improvement in customer satisfaction, with Holland & Barrett’s score increasing by 2.3 points since July 2024.

The achievement reflects Holland & Barrett’s ongoing investment in service quality, staff training and personalisation as part of its wider transformation journey to become the trusted partner for health and wellness.

The July 2025 UKCSI shows that customer satisfaction across the UK has risen for the first time in three years, driven by organisations reducing the number of customer problems and improving how they handle issues when they do arise. Nationally, the percentage of customers experiencing a problem has fallen to its lowest level since July 2020.

Anthony Houghton, CEO – UK & Ireland at Holland & Barrett, commented:

“We’re proud to be recognised in the UKCSI top ten. It’s a testament to the hard work and commitment of our colleagues across the business. Their dedication, expertise and care are driving better service every day. Putting customers first is central to our transformation, and this recognition shows we’re heading in the right direction.”

The Institute’s report also highlights that staff being knowledgeable and well-trained is the main reason customers consider their experience dealing with a company to be good or poor. 

Houghton, continued:

“Personalised service has always been part of who we are, but we’re taking it to the next level. We aim for every customer to be greeted and supported based on their individual needs, whether they’re after a quick answer or a detailed wellness consultation.”

“All our colleagues complete a rigorous in-house training programme, externally accredited and delivered over 12 weeks. It totals 25 hours of learning to become ‘qualified to advise’ equipping them with the knowledge and confidence to offer trusted, tailored wellness advice and there is ongoing training throughout the year. This isn’t box-ticking or scripted selling. It’s about genuinely listening, understanding and helping every customer walk away with the right support and not just a product.”

Additionally, over a third of customers (33.5%) are willing to pay more for excellent service – underlining the commercial value of sustained investment in customer experience.

The UKCSI, published twice a year, is the UK’s most comprehensive measure of customer satisfaction, tracking performance across 13 sectors. The July 2025 index saw Holland & Barrett rank alongside other leading brands including First Direct, John Lewis and M&S.

Aberdeen and Bristol-based subsea technology firm Rosenxt has acquired selected assets and staff from Beam — formerly trading as Rovco — following the company’s entry into administration earlier this year.

Beam, created through the merger of Rovco and Vaarst in 2023, ceased operations in May. The newly announced deal does not represent a wholesale continuation of Beam’s previous business, but rather what Rosenxt describes as a “consolidation of high-value competencies”. The move is intended to strengthen the firm’s capabilities in subsea robotics and engineering as part of a longer-term growth strategy.

“This acquisition strengthens our ability to lead in next-generation subsea technologies, looking at least 10 years ahead,” said Hermann Rosen, chair of Rosenxt. “Beam’s innovative legacy aligns with Rosenxt’s ambitious long-term vision.”

While the precise number of staff transitioning to Rosenxt has not been disclosed, the company confirmed that its focus in the coming months will be on integrating technical capabilities, aligning resources with strategic priorities, and building a foundation for sustainable development.

The company will concentrate efforts across its existing bases in Aberdeen and Bristol, with ambitions to further expand its presence in key markets. Rosenxt has also pledged to bring a renewed sense of stability to partners and personnel affected by Beam’s closure.

“We acknowledge the uncertainty experienced by clients, partners and former employees following Beam’s abrupt closure,” said Dirk van Vinckenroye, general manager at Rosenxt. “With this acquisition, we are laying the groundwork for a new chapter — one that values stability as much as innovation.”

The deal signals continued momentum in the UK’s subsea technology sector, with Aberdeen remaining a central hub for engineering talent and offshore innovation.

ONE SeedPod, Scotland’s food and drink innovation hub, has announced award-winning Vanilla Farms as its first tenant as it opens for business, following completion of its commissioning phase.

The hub, developed and operated by Opportunity North East (ONE), provides a unique combination of food-safe manufacturing and development kitchens and specialist support to empower businesses to innovate, scale and succeed in competitive markets.

The new build is part of the Aberdeen City Region Deal and includes 11 food-safe manufacturing kitchens, new product development and pilot plant kitchens and a demonstration kitchen. It is home to the ecosystem supporting the sector’s growth in north east Scotland.

ONE co-funded ONE SeedPod with the UK Government, Scottish Government, Just Transition Fund and Scottish Enterprise. Scotland’s Rural College (SRUC) is the strategic partner and ONE SeedPod is located on its Craibstone Campus near Aberdeen.

Aberdeenshire-based Vanilla Farms is pioneering premium vanilla production using sustainable, high-tech agriculture and science-led flavour innovation. In May, the business was awarded £150,000 through the inaugural Missions EDGE prize at Scottish EDGE 25, backed by Scottish Enterprise, recognising its potential to transform the natural flavour industry.

David Kilshaw OBE, chair of ONE SeedPod, said: “We are delighted to welcome Vanilla Farms as ONE SeedPod’s first tenant. In recent weeks, customers including Associated Seafoods, Queen Margaret University, and Scotland Food & Drink have used ONE SeedPod, and this fantastic hub is now fully commissioned and open for business.

“ONE SeedPod’s combination of facilities, support and community enables ambitious founders and leaders to innovate and thrive in a collaborative, entrepreneurial community focused on accelerating growth. We have significant interest from across Scotland in the food-safe manufacturing kitchens, technical know-how and ecosystem here. We now look forward to helping Scotland’s innovative food and drink businesses scale faster and reach new heights,” said Mr Kilshaw.

Gillian Lane, Co- Founder of Vanilla Farms, said: “Vanilla Farms is proud to be the first tenant at ONE SeedPod. This facility offers the ideal launchpad for our next stage of growth — from pioneering vanilla cultivation to scaling sustainable flavour innovation here in Scotland. The purpose-built production kitchens, advanced NPD and food demonstration facilities, combined with expert support and a vibrant entrepreneurial community, make SeedPod a perfect fit for our ambitions. We’re excited to bring something bold and new to the food and fragrance industry from this base.”

Professor Wayne Powell, SRUC Principal and CEO, said: “We could not be more pleased to celebrate this milestone for ONE SeedPod, located within our Craibstone campus. Vanilla Farms is the ideal first tenant given their strong focus on quality, innovation, and sustainability – priorities which perfectly align with SRUC’s own. We look forward to working closely with them in the near future.”

Vanilla Farms is being advised on its expansion by Johnston Carmichael, which sponsors Scottish EDGE. Adam Hardie, partner and Head of Food and Drink at Johnston Carmichael, said: “Vanilla Farms is a fantastic Scottish business, which spotted a gap in the market and used their knowledge and experience of the food and drink industry to deliver a clever new solution. It’s extremely rewarding to be working with Gillian and Joe as they bring their product to the marketplace and place Scotland on the global vanilla map for the very first time.”

Aberdein Considine’s accomplished Debt Recovery and Banking Litigation team has netted its latest prestigious accolade thanks to its triumph at last night’s Credit Awards.

The firm fought off stiff competition from across the UK to scoop the award for Legal Team of the Year at the credit industry’s premier awards event, held this year at Celtic Manor in Wales.  

The Credit Awards triumph follows the team’s success in being named Debt Recovery Team of the Year at The Herald’s Law Awards of Scotland 2024 last November.  

Aberdein Considine’s Lender Services Practice Group, which focuses on specialist banking and financial litigation, is also shortlisted alongside the firm’s Dispute Resolution team for the Scottish Legal Awards 2025 Litigation Team of the Year, which will be held in September.  

Aberdein Considine is a Legal 500 top-ranked banking litigation firm and has the UK’s largest volume recoveries team. 2024 was a record year in terms of turnover and new instruction volumes, and Myra Scott, Head of the Lender Services Practice Group, was once again recognised as a L500 Leading Individual.  

The firm was successfully reappointed to the UK’s largest mortgage lender’s UK Recoveries Panel and was instructed on total outstanding mortgage balances in the UK of more than £1 billion in 2024.  

Myra Scott said: “I couldn’t be prouder of our Lender Services Practice Group and their success in being named Legal Team of the Year at this year’s Credit Awards. It’s testament to their steadfast dedication to providing the best possible service to our much-valued clients across the UK.  

“Our continued focus is on maintaining and enhancing our position as one of the country’s leading banking litigation firms, working with most of the UK’s major banks and financial institutions. This Credit Award further reinforces our hard-won reputation for excellence and will spur us on to keep delivering at the top of our game.”